Whether you’re launching a new product category or entering a new market, I bring a global Perspective grounded in locally relevant clarity to structure and scale brand timelessness
Methodology
Zeph-yr The-o-ry: (n.)
Our affiliate courses are designed by experts who have years of experience
Z
Zoom Out
Step back and assess your full ecosystem: market, category,
behavior, barriers.
Clarity begins at adistance
E
Extract Meaning
Listen deeply to
data, behavior,
sentiment, and subtext.
Consumer Voice is your most
powerful insight.
P
Position Purpose
Shape the narrative and
define the space your brand was
meant to own.
Don’t just stand out, stand with
alignment.
H
Harness The System
Design the rhythm behind the strategy.
Structured teams, tech, timing, and
tools create space for growth.
Y
Yield The Experience
Bring the consumer
journey to life.
From digital
experiences to
IRL events - this is where strategy meets sensory.
R
Refine & Resonate
Clarity compounds -
Listen, optimize, and evolve with
purpose.
Sustainable
growth is an
ongoing act of
refinement.
Industries
What We Offer
Consumer Targeting & Segmentation
Define your most valuable audience segments, and how
to reach them.
Data-led personas
Tactical Behavioral insights & demand signaling decoding
Cross-functional engagement blueprint
Market Entry & White Space Opportunities
Identify where you belong, and
how to break in.
Trend & white space analysis
Competitive Landscape audit
Entry point Strategy
RETAIL & CHANNEL
DISTRIBUTION
Define where you should play,
and how to win.
Channel Prioritization
Retailer landscape strategy
Channel Specific roadmap
PRODUCT & PORTFOLIO
STRATEGY
Curate an offering that drives
relevance and productivity.
Role-based SKU architecture
Assortment by Channel / Market
Portfolio audit & rationalization
The ZephyrTheory
ZephyrTheory is a boutique marketing strategy consultancy designed to empower consumer-first brands to move with deliberation. Specializing in consumer-packaged goods and experience-led industries, the approach is rooted in nuance, insight, and intentional architecture.
The work bridges digital and physical
touchpoints; elevating brand marketing to reflect
how people feel, shop, and choose.
The Difference
Built on Clarity
Insight isn’t enough. The edge lies
in what others often overlook.
Boutique by Design
Every engagement is made to
measure thoughtfully, precisely.
Fluent in Consumer
From legacy brands to
next-gen disruptors attuned to how
people desire, decide, and buy
What our Customer are Saying
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Cody Fisher
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Kristin Watson
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Albert Flores
Frequently Asked Questions
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